Friday, January 7, 2011

A Booming Field known as Logo Design

The fact that many a company are now investing millions and millions of dollars just for the purpose of creating a new logo for them or even to upgrade an old and existing one to something new and stylish is a testament to how the business of  logo design has risen in the last decade. Before, a logo used to be drawn and designed by someone who is associated with the company or people like that, but nowadays there are fully fledged companies that employ professions for the purpose of creating sleek and stylish logo designs for and when they get a deal. 

This business has grown to see a few multi-million dollar deals in the last five or six year with BP paying in the region of $ 136 million (yes, you don’t have to blink your eyes again) just for upgrading their logo design in keeping with modern times. The famous cola company Pepsi spent a cool $ 1 million to upgrade their logo and so did Starz, who spent around $ 25 million on their logo up gradation. 

Although these companies did not spend all that money just for the purpose of designing the logo only, they also had to spend some money for the purpose of creating the brand and for many other purposes, but still, even if you consider all that, the money that is in this field right now is over the top. However, you can get your own logo design for something in the region of $ 500 and $ 1,000. This field is booming to say the least and you can easily start your business of logo designs once you have gathered some ideas as to how you will be able to make your designs unique and stand out among a crowd.

7 comments:

  1. Nice information about logo design.
    Perfect logos intend is the most creative of all graphic design processes.
    sarona

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